Evidently, there is a trend in Chinese business for hiring white foreigners to pose as important dignitaries. The presence of a visiting CEO from Europe or America increases the prestige of the hosting company. This prestige has led to companies staging events and hiring expats to pose as foreign VIPs.
According to Zhang Haihua, author of “Think like Chinese,” impressions are more important than life. They call it “face.”
Sourced from CNN