httpv://www.youtube.com/watch?v=zuehXl4lpRQ&feature=related A few years ago, Erik Wachmeister had the idea to start a social network website for a select group of global acquaintances. It is worth mentioning that Erik is the son of a Swedish ambassador and aristocrat, Count Wilhelm Wachmeister. Erik’s creation was aSmallWorld.net, branded as a social network for those who already know [...]

When I think about “upper-class” in terms of western culture I think of certain sports. Indeed, forget money because class is a matter of activity, right? I do not believe there is anything innate about these sports that make them upper-class other than association and history. An important aspect of these sports is that many [...]

Beautifulpeople.com is a social networking/dating site for beautiful people where members vote in applicants according to perceived beauty. The site is known for occasionally terminating membership when members fail to live up to standards. Does social status have an aesthetic or derive from aesthetics? Here we have in-group dynamics and crowd aesthetics.

Squa.re

May 26, 2010 | Leave a Comment

http://squa.re is the Youtube for the lifestyle inspired. Membership is by invitation only—though you may apply if you live an inspiring lifestyle. Nightlife, exoticness, contemporary, fashion, and style are all themes. In-group exclusivity is one dynamic here—the symbolic display of lifestyle conveys the leisure class. Here is a featured video embeded from Youtube.

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