Price Chopper vs. Wegmans Supermarkets
Spend a lifetime in your Saratoga Springs Price Chopper supermarket and you might overhear but a murmur—while Price Chopper markets abound in Saratoga (we have three!), upstate New York’s other supermarket titan, Wegman’s, is entirely absent.
That murmur thus begs the question: why is Price Chopper Saratoga’s dominant supermarket? Where is Wegman’s, western New York’s foremost market?
The same whispers haunt Wegman’s—say, in Buffalo or Rochester: why do no Price Choppers exist nearby? Why do Price Choppers appear exclusively in eastern New York?
Steeped in legend, ancient New York lore holds that Price Chopper and Wegman’s once struck a pact; a gentleman’s agreement. The culinary giants allegedly agreed not to breach each other’s territory: Price Chopper reserved eastern New York, while Wegman’s expanded in the west. But is this mere mythology?
Fear not, friends.
Skidmore’s GIS Center is here to examine the rumors and hearsay—to map the madness.
For this week’s mystery map, the GIS Center has mapped New York’s Price Chopper–Wegman’s distribution.
Our map illustrates that the two chains have clearly limited their eastern and western expansions, respectively, to a rough longitudinal line near Syracuse. Despite this pattern, however, spokespeople from both Price Chopper and Wegman’s deny the noted gentleman’s agreement. Those representatives suggest that no pact or code prevents their companies’ expansions into respective eastern or western territory.
Despite this denial, however, we at the GIS Center remain curious—the debate continues.
What are your thoughts? We would love hear your opinions and insights in the comments section.
We hope that you found this mystery map interesting, stimulating, and (most importantly) difficult to crack.
Congrats to Amanda Callanan for the first correct guess on this one!!!