There’s a time for professional jargon: when you know you’re speaking to an audience that understands you, and you need the extra specificity and precision that jargon can provide. If you’re using it outside of that situation, you’re probably not communicating clearly, honestly, or effectively
Today’s A List Apart post looks into writing effective copy for your website. Erin Kissane breaks down an existing site that has terrible writing and explains why it’s so bad. It’s definitely worth a read.