What is dynamic segmentation?
A typical email campaign starts a list of recipients – sometimes segmented out into specific audiences, sometimes not. But they all start with the same raw data, uploaded into Informz.You can analyze your emails as your campaign progresses, and use the information to even more narrowly target your recipients. You can choose to focus on people who have opened your email, people who have clicked on links, or people who did not open your email. And by focusing on how your recipients are interacting with your emails, you can improve the results of your campaign over time. Continue reading