Email Marketing Resources

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People often ask me what blogs I follow, or what training resources are out there – how do I keep up to date on email marketing trends? 

Why are my links blue?

The default for hyperlinks has been blue, with underline, for nearly the entire history of the Internet. There are a few different stories, but this one is my favorite.

Text-to-Image Ratio

If you’re not careful in your email design, the graphics can overwhelm the content, and tip your message into spam folders.

Your email design should get an F!

How does the layout of your email line up with the way that recipients tend to read it?

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